Pymes de Balta 360 (2022 Edition): Pymesbalta, the Association of Small and Medium Enterprises of Breña Alta, has completed a new project in collaboration with the General Directorate of Commerce of the Government of the Canary Islands strong> between December and February 2022. During this period, 8 companies from Pymesbalta benefited from taking the Virtual Tour of their establishments.
PYMES DE BALTA EN 360º 2022 edition gave another group of companies the opportunity to bring them closer together and make them more accessible to customers. This project arises as a need to continue the project presented the previous year due to the interest shown by the companies.
This program is the result of the joint efforts of different public and private administrations, such as the Secretary of State for Commerce, the Spanish Chamber of Commerce, the network of Territorial Chambers, the Autonomous Communities, the Town Halls and, in this case, the Association of Small and Medium Enterprises of Breña Alta (PYMESBALTA), and also has the co-financing of the European Regional Development Funds (FEDER).
With this program to support the competitiveness of retail trade, the development of innovative promotional actions aimed at encouraging consumption and sales in the different subsectors of activity, in commercial hubs, in open shopping centers, with special emphasis on visitors and tourists and in promotional campaigns in small businesses. These actions are carried out in collaboration with the most representative associations of interest for the sector or corresponding commercial areas.
Pymesbalta presents this “Commercial Digitization with Google Street View” project to make its associated companies more visible through networks and with any mobile device. A company that takes time to evolve has a high probability of disappearing, since it will arrive late in a race where customers are increasingly digital and the market is increasingly competitive. Faced with this reality, businesses must know how to modernize in order not to become obsolete.
This project is a tool for establishments to make themselves known virtually and adapt to the new type of consumer who is increasingly searching from computers and mobile devices. These consumers are increasingly demanding and value being able to see the most information available about the places they will end up visiting later, since they do not want surprises and are already on their way based on the information they find through digital media. The digital revolution has not only changed the way of buying, but also the way of communication and perception of companies.
The Google Street View Virtual Tour can be seen from the Google search engine, from Google Maps as well as from corporate web pages if you wish to include it. The quality of the Virtual Tours would be maximum, offering an unprecedented image and being able to tour the company from the entrance, virtually walking through the facilities and offering a modern image so that any user, from any device and at any time and in any location can access to take the virtual tour and users can get to know the business before going.
The official Google Street View sticker will also be delivered to all participating businesses. In this way, users can easily tell that a business is available to view on Google Street View.
En el desarrollo de esta acción promocional se ha realizado un trabajo coordinador de manera directa con los responsables de la Delegación de la Cámara de Comercio de Tenerife, con Delegación en La Palma, además de la siempre colaboración de la Federación de Empresarios de La Palma (FEDEPALMA), Cabildo de La Palma y Ayuntamiento de La Villa de Breña Alta.
More information: https://pymesbalta.org/digitalizacion-comercial-con-google-street-view-edicion-2022/