The Association of Business Owners, Professionals and Shopkeepers of Breña Alta (Pymesbalta) is launching a new edition of its local business digitalisation project with Google Street View, under the slogan “Digitalisation 2025 – Commercial Google Street View”.

The aim is to help the businesses in Breña Alta’s Open Shopping Area showcase themselves online in a more attractive way, through professional 360º virtual tours that will appear directly on Google, Google Maps, and on the websites and social media of the participating companies.

Thanks to these virtual tours, customers can “walk through” each shop, discover what it offers and easily locate it before visiting, which improves trust, visibility, and the ability to attract new customers, both residents and visitors.

What does this project offer to businesses in Breña Alta?

• A prominent presence on Google and Google Maps, with an integrated virtual tour.

• A modern and professional image of the business, available 24/7.

• Visual material that can be reused on websites, social media, and promotional campaigns.

• A solid step forward in the digitalisation and competitiveness of small local businesses in the municipality.

This initiative is part of the Support Programme for Retail Commerce, co-funded by European funds and carried out with the collaboration of various public administrations and business organisations that support local commerce in Breña Alta.

With “Digitalisation 2025 – Commercial Google Street View”, Pymesbalta strengthens its commitment to a local retail sector that is close, innovative, and ready for new digital shopping habits.