The Business Association of Breña Baja – Breña Baja Emprende, together with La Palma Virtual, is joining the drive towards the digitalisation of small local businesses for the first time with its own project: “Virtual Visits to the Shops of Breña Baja on Google Street View”.

Through this initiative, local businesses can showcase themselves in a modern and attractive way with 360º virtual tours integrated directly into Google, Google Maps, and the websites and social media of the participating companies.

The aim is for both residents and visitors to discover the shops of Breña Baja from any device, “walk into” each business, explore what it offers and easily locate it before visiting in person. This strengthens visibility, trust and the ability to attract new customers to the municipality’s commercial area.

Benefits for businesses in Breña Baja

• A prominent presence on Google and Google Maps with an integrated virtual visit.

• A more professional digital image, available 24 hours a day.

• Visual content that can be reused on websites, social media and promotional campaigns.

• A decisive step forward in the digitalisation and competitiveness of local commerce in Breña Baja.

This project is part of the Support Programme for Retail Commerce, co-funded by European funds and carried out with the collaboration of the different public administrations and business organisations that support commerce in Breña Baja.

With “Virtual Visits to the Shops of Breña Baja on Google Street View”, Breña Baja Emprende marks its debut in commercial digitalisation projects, positioning the municipality on the digital map as a welcoming, innovative place that is ready for new shopping habits.