SANTA CRUZ DE LA PALMA SHOPS IN 360
El proyecto «Shops in Santa Cruz de La Palma in 360» It is an excellent initiative within the Retail Trade Competitiveness Support Programme, co-financed by ERDF funds and the State Secretariat for Trade. This project will allow 10 businesses from the Association of Business Owners, Professionals and Self-Employed Workers of the ZCA of Santa Cruz de La Palma (AEPA) to digitalize their physical spaces through a Google Street View Virtual Tour, a powerful tool to increase visibility and modernize the image of the participating companies.
This project is a tool for establishments to promote themselves virtually and adapt to the new type of consumer who increasingly makes more searches from computers and mobile devices. These consumers are increasingly demanding and value being able to see the most information available about the places they will end up visiting later, since they do not want surprises and are already on the right track based on the information they find through digital media.
Virtual tours not only provide an interactive and engaging experience for customers, but also promote sustainable practices by reducing the need for physical travel, optimizing the use of resources and materials, and educating consumers about the importance of sustainability.
Integrating these practices can help businesses position themselves as sustainability leaders and attract an audience that is increasingly aware of the environmental impact of their decisions.
Project benefits:
– Offer consumers the opportunity to tour the establishment virtually, increasing customer confidence before their visit.
– Attract new customers who search for detailed information online and prefer to see the spaces beforehand.
– Improve competitiveness against other businesses by digitizing the spaces.
Los tours virtuales estarán disponibles en Google, Google Maps y también podrán incluirse en las webs corporativas de las empresas participantes.
The official Google Street View sticker will also be given to all participating businesses. This way, users can easily find out when a business is available for viewing on Google Street View.
The collaboration of institutions such as the Cabildo de La Palma, the Government of the Canary Islands, the City Council of Breña Alta, and Fedepalma, reinforces the collective commitment to the growth of local retail trade.